guiding brand choice
Retail marketing and sales solutions
designed to influence purchase decisions
Providing customized retail solutions
with specialized teams nationwide
SERVICING THE RETAIL VALUE CHAIN
We view the customer shopping journey as having three core areas of influence: physical, causal, and direct. The BDS Solutions
Group provides fully integrated service solutions for manufacturers and retailers to impact the entire Retail Value Chain.
MEET OUR PRIVATE EQUITY PARTNERS
Juggernaut Capital Partners
Juggernaut Capital Partners is a leading private equity firm focused on investments in middle market companies primarily in the business services and consumer products sectors across the United States.
Palm Beach Capital
Founded in 2001, Palm Beach Capital (PBC) is a private equity investment firm that partners with management teams in middle market buyouts, recapitalizations and growth equity investments. Since inception, PBC has made investments in 41 companies.
MIKE SUNDERLANDCEO, BDS Solutions Group
C. Michael Sunderland is CEO of BDS Solutions Group, LLC. Mike assumed this role in June 2016 when BDS Marketing, Inc. and Apollo Retail Specialists partnered with Juggernaut Capital Partners and Palm Beach Capital to form BDS Solutions Group. Prior to leading BDS Solutions Group, Mike was CEO of Apollo Retail Specialists, where he and his Apollo partners grew the company’s client base from just one core customer to over 20 clients, including many leading retailers and brands across the U.S. Before that, Mike served as President and COO of Advantage Sales & Marketing, a leading marketing services company. Mike received his B.A. from the University of North Florida, his M.B.A. from the University of Tampa, and his Juris Doctor with honors from Florida State University.
MIKE BRITTONPresident, BDSmktg
As President of BDSmktg, Mike Britton is charged with driving growth and providing strategic direction within the Retail Readiness and Retail Environment solution groups. Prior to joining BDS, Mike was a BDSmktg Board Member for two years. He brings vast industry expertise and strategic insight to the team, having held many executive-level positions, including President of CIM, the largest sales and merchandising company in Canada, General Manager at Blockbuster, where he led the emerging DVD vending business, President of Mosaic InfoForce, a joint venture with IRI providing analytics and market tracking data, Executive Vice President at Mosaic Sales Solutions, where he led the successful acquisition and evolution of several key clients, and a founding partner of Field Marketing Inc. Mike is also a Certified Public Accountant.
KEN KRESSPresident, BDSmktg
Ken Kress is the President of BDSmktg, overseeing a broad portion of the agency including the Brand Advocacy solutions. With his more than 25 year tenure at BDSmktg, Ken is an invaluable pillar of the agency. Ken has held many significant positions at BDS and has vast experience driving programs for Fortune 100 clients. Ken has a passion for building lasting relationships with clients and making process improvements aimed at maximizing account efficiency. In 2015, Ken was awarded the Bronze Stevie for Executive of the Year. Prior to BDS, Ken was the manager of recruitment, training, process design and corporate communications for Winchell’s restaurant chain. He holds a Bachelor’s degree in Organizational Development and Public Relations from Cal Poly Pomona.
MARK DEANFounder, BDSmktg
Mark Dean founded BDSmktg in 1984 with the vision to start a company that provided a better working environment for people. In his 32 years of running the agency, Mark grew BDSmktg from a small startup with three core clients, to a multi-million dollar agency servicing over 90 world class brands across the nation. Drawing on more than 40 years of marketing and management experience, today Mark is a valuable member of the BDS Solutions Group Board of Directors. Noted as an inspirational leader, Mark has an innate talent for bringing out the best in people. A life-long entrepreneur, Mark enjoys mentoring local startup businesses.